Sigma Press Release

Sigma Press Release


Thursday, 12 August 2021

OXFORD BECOMES EXCLUSIVE UK DISTRIBUTOR FOR SIGMA

In 1982 SIGMA launched the first ever cycle computer, the Cyclecoach.
 
40 years on, the company remains at the forefront of cycle technology, offering the full spectrum of innovative solutions for fitness and lifestyle.
 
From GPS and navigation, to personal training systems and lighting solutions, SIGMA offers uniquely ‘intelligent’ products and, as well as dominating its domestic German market, is distributed in most major markets around the world.
 
"SIGMA represents German technology at its highest level, combining innovative design with precision engineering. We test all our products in our in-house laboratories to withstand the harshest conditions, ensuring quality continually through our production“, says SIGMA Managing Director Thomas Seifert.
 
"Market expansion into the UK is an important step into the future for us. Together with Oxford, we want to bring the SIGMA brand back into the focus of consumers in the UK and sustainably participate in the market. Our goal is to be one of the major players in sports electronics in the UK."

Oxford sees huge potential for SIGMA in the UK market and will leverage its significant marketing, sales and distribution capabilities as one of the UK‘s largest two-wheel aftermarket distributors, in order to wake this sleeping giant.

“Oxford has seen extraordinary growth in recent years, as its product range improves and its distribution network spreads”, explains David Jesson, commercial head of cycling.
 
“One key element of this expansion has been the careful addition of a small number of globally significant third-party brands. Oxford is absolutely delighted to welcome SIGMA to its portfolio. With an already impressive range of computers and lights and an exciting pipeline of innovations, we look forward to bringing SIGMA to the forefront of the UK cycle scene and making the brand as significant here as it already is in many markets around the world.”
 
For more information on becoming a stockist for SIGMA products, please contact sales@oxprod.com.

PRODUCT RANGES

CYCLE COMPUTERS
 
GPS CYCLE COMPUTERS
HEADLIGHTS
 
REAR LIGHTS
LIGHT SETS
 
MINI-TOOLS
VIEW SIGMA RANGE
You can contact Oxford Products directly to request more information or images by emailing: Marketing@oxprod.com or by calling +44 (0) 1993 862 300