Tri-Motive Joins Oxford Group

Tri-Motive Joins Oxford Group

Tuesday, 21 March 2017

Tri-Motive Joins Oxford Group

Brand distribution specialist Tri-Motive has joined the Oxford group of companies, which includes Oxford Products UK (motorcycle & cycle divisions) and Oxford Products USA.

A minority shareholding will be retained by founders Stefan Rees and Alex Orazietti and the remaining shares will be owned by Oxford Products Ltd.
The company will continue to be run as usual from its existing Swansea HQ; Managing Director Rees and Marketing Director Orazietti hope to retain all current staff and expect more to be recruited to gear up for growth. In particular, experienced Area Sales Managers interested in joining the team should email their CV to

Already an established and successful player in the market, Tri-Motive will benefit from additional resources to accelerate the growth of its various brands. These include ARMR Moto sports apparel, MT helmets, Renntec and Carbon Energized.  

Andrew Hammond, Managing Director of Oxford Products:
“I am delighted to welcome Tri-Motive to the group. Although the Oxford team will have an entirely hands-off relationship with the day-to-day running of the business, we will enjoy offering the support and the resources that Stefan and Alex need to fulfil Tri-Motive’s potential. They and their team have done a tremendous job to create a strong platform for growth and we will be proud to help them to achieve it.”

Speaking on behalf of the Tri-Motive team, Stefan Rees:
“We could not be more excited for the future of our business and the team behind it. Oxford is the benchmark for excellence in the motorcycle trade and will provide us with the finance and expertise to take Tri-Motive to the next level; we will make the most of the autonomy provided while enjoying the stability of being part of a larger group of companies.”
More on Tri-Motive
Tri-Motive was established in 2011 and has grown strongly to build a wide customer base for its portfolio of important brands. These including ARMR Moto sports riding apparel (designed in-house), as well as global head protection giant MT helmets, the UK’s very own Renntec components and Italy’s Carbon Energized performance base layers.
A strong customer service ethos from experienced and knowledgeable motorcycle-riding staff is backed up by a commitment to excellent stock availability and a next-day delivery service from the company’s Swansea distribution facility.

More on Oxford Products Ltd.
Established in 1973, OXFORD is now one of the world’s leading suppliers of products to the two-wheeled industry.
From its base in Oxfordshire, the company distributes to over 85 partners worldwide and has its own subsidiary in Jacksonville, Florida, serving both North and South America.
Its huge range of products encompasses everything which makes life on bikes better: from clothing and helmets to accessories, hard parts, locks and luggage and more!
Following unprecedented investment in staff, product development and infrastructure, the company now employs around 120 people from its 100, 000 sq ft head office in Witney, Oxfordshire.

Having established an impressive growth curve, which has seen turnover doubling every 5 years, the company has further ambitious expansion plans both at home and abroad.
You can contact Oxford directly to request more information or images by emailing: or by calling +44 (0) 1993 862 300.