OXFORD BECOMES EXCLUSIVE UK DISTRIBUTOR FOR SIGMA
In 1982 SIGMA launched the first ever cycle computer, the Cyclecoach.
40 years on, the company remains at the forefront of cycle technology, offering the full spectrum of innovative solutions for fitness and lifestyle.
From GPS and navigation, to personal training systems and lighting solutions, SIGMA offers uniquely ‘intelligent’ products and, as well as dominating its domestic German market, is distributed in most major markets around the world.
"SIGMA represents German technology at its highest level, combining innovative design with precision engineering. We test all our products in our in-house laboratories to withstand the harshest conditions, ensuring quality continually through our production“, says SIGMA Managing Director Thomas Seifert.
"Market expansion into the UK is an important step into the future for us. Together with Oxford, we want to bring the SIGMA brand back into the focus of consumers in the UK and sustainably participate in the market. Our goal is to be one of the major players in sports electronics in the UK."
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