The phenomenal success of Oxford Products owes so much to their passion and belief in motorcycle racing. From that first year in 1973 until the present day Oxford Products has supported the riders and the sport. Bradley Smith is the latest rider to have benefited from this passion and joins the likes of eight times World Champion Phil Read, TT winners Steve Hislop, Robert Dunlop, Jim Moodie and Trevor Nation, grand prix winner Jeremy McWilliams in addition to British Championship stars Mark Farmer, Paul Young, Glen Richards, Asa Moyce, Geoff Johnson and Les Burgan on the Oxford Products Roll of Honour.
Present owner and chairman Alec Hammond starts selling GRP motorcycle top boxes out of the back of his car before progressing to a scruffy transit van. First customer is Harpers of Cowley, still going strong in the very same building!
Fairings expand the product range and Alec starts recruiting staff to cope with business growth.
Launch of complete seat & tank unit for FS1E.
Track involvement begins with own race team: Les Burgan, Asa Moyce, Mike Hunt, Geoff Johnson all ride for Team Oxford.
Based in Botley, on the edge of Oxford, now with proper warehouse and office complex and operating with both HQ staff and field representatives. The company’s range now includes muffs, saddle bags, seat re-covering kits and its first security device: Bike Guard.
Oxford produces carbon fibre bodywork for Mike Hailwood to use at the TT.
Botley HQ wiped out by a fire caused by faulty electrical components. Phil Read rides the Oxford Yoshimura Suzuki at the TT.
Relocation to Abingdon, business starts again almost from scratch with support from valued friends, staff and associates.
Oxford “HotGrips” are born, the start of a legend!
Re-built business moves to new premises in Kidlington and sponsors Trevor Nation’s first ever TT win.
International sourcing begins and range expands quickly. Over the next period, lock development moves on apace and Oxford quickly becomes market leader in bicycle security with the “Sentinel” range of U-locks.
Business continues to grow strongly, acquiring more premises in the same industrial estate and expanding its quality team of staff.
Oxford Ducati Team is launched with some now well-known names riding; among the Trevor Nation, Robert Dunlop, Steve Hislop, Jim Moodie and Jeremy McWilliams.
Oxford launches its first Disc Lock, the “Quartz” and sales spiral internationally.
Launch of revolutionary “Oxford Lifetime Luggage” enables company to become UK market leader in soft luggage almost overnight and globally recognised within two years.
Oxford is appointed exclusive UK distributor for HJC helmets, at that time the biggest selling helmet brand in the US, but with almost no representation in Europe. First track signing is Steve Plater on the Sanyo Honda and HJC’s race involvement increases every year thereafter.
Company moves to large, purpose-built premises in Witney, Oxfordshire. Local schoolboy Bradley Smith is sponsored to ride in HJC helmets.
Launch of a specific cycle products division - selling Oxford branded products to regional and national wholesalers - reinvigorates this side of the business.
Oxford creates new helmet brand: BOX helmets.
Oxford sponsors 125cc GP race winner Bradley Smith.
Company purchases cycle parts distributor Sprint CPA, injecting further growth into cycle division.
- Appointed UK distributor for global brands Alpinestars, Muc-Off and Slime.
- HJC has its first world champion in Ben Spies in WSB, spurring the brand onto even greater things.
Appointed exclusive distributor for France’s biggest selling clothing brand, IXON.
- Title sponsorship of Oxford TAG Triumph British Supersport race team places Oxford firmly back in the BSB paddock, to add to sponsorship of the Buildbase BMW BSB team, Bradley Smith in Moto 2 and many more.
Company wins exclusive distribution for Muc-Off in the motorcycle market.
- Oxford Products USA opens its doors.
- Launch of B2B website.
- Voted by dealers “BDN Wholesaler of the Year”.
- Voted “MCN Wholesaler of the Year”.
- HJC signs Jorge Lorenzo on a two year helmet deal.
- Oxford-sponsored Bradley Smith finishes stint in Moto 2 and takes first steps into the Moto GP paddock.
- Nick Sanders, global 2 wheel adventurer, becomes Oxford’s first non-race brand ambassador.
The company’s 40th Anniversary is celebrated with its biggest ever line-up of new products and brands:
- “HotGrips” 30th Anniversary celebrated with an all new range of technically superior products and record sales.
- Oxford launches its first full clothing range: Oxford Essential Rider Wear receives an incredible response from dealers nationwide and distributors across the globe.
- Oxford takes on exclusive distribution of SHAD hard luggage, seats and racks.- Oxford enters the hard parts & service items market with Ferodo, JT Sprockets, HIFLO and more.
- Oxford invests in 3D printer to improve and accelerate product development and wins “Large Business of the Year” in the Oxfordshire Business Awards to cap off another record year for the business.
Prime Minister David Cameron officially opens the company’s 100,000 sq ft expanded warehouse and office complex at a Grand Opening Ceremony which saw guests come from as far afield as Australia, Canada and all corners of Europe.
- This doubles the size of Oxford’s Witney facilities and proves the perfect platform for more planned growth both at home and abroad as the business heads for yet another record year.
- Oxford takes on exclusive distribution for the UK motorcycle market of global eyewear and fashion brand Oakley and launches a huge new clothing range alongside a new brand icon, which definitely gives it the X factor!
- Company wins Oxfordshire Business of the Year award. Andrew Hammond wins Businessman of the Year award!
2015 starts well with dealers voting Oxford as Distributor of the Year in both motorcycle trade magazines, British Dealer News and Motorcycle Trader.
- Oxford clothing continues to prove a huge hit, with new waxed cotton lines selling out and a new range of one and two-piece leathers a success story from the get-go.
- Further expansion of the company’s product design department; the huge investments being in product development visibly pay off with a constant flow of exciting new products into the motorcycle and bicycle markets.
- Oxford launches new BSB race suport service with paddock veteran Matt Randalls at the helm.
- This is accompanied by major race sponsorship deals with TYCO BMW, Buildbase BMW and Quattro Plant Kawasaki which yield unprecedented publicity for the brand.
- HJC helmets and, for the first time ever, Oxford race leathers follow suit with top-to-toe support packages for top flight riders Michael Laverty and Christian Iddon in BSB.
- HJC-backed Jorge Lorenzo wins third Moto GP championship!
- Year ends with with yet another record turnover and a second successive Motorcycle News Distributor of the Year award.
- Oxford targets significant further growth, both in its traditional markets and through diversification.
- The team grows once again and Oxford passes the 100 staff milestone.
- The company agrees a deal to be the exclusive distributor for Bull-it jeans & protective wear.
- Oxford Products USA continues to build on its success and the company’s export department enjoys massive growth, signing a 16-country distribution deal with Shimano Europe.
- A new commercial head of Oxford’s cycle division is recruited to push the brand and the business forward and into many more outlets. Consequently, a new sales team hits the road.
- Race involvement continues to grow, feeding product development and raising the profile of Oxford & HJC brands. TYCO BMW, Quattro Cool Kawasaki and Buildbase BMW deliver for Oxford both in British Superbikes and on the roads. Michael Laverty & Christian Iddon continue to spearhead Oxford BSB presence.
- New consumer website and B2B system launched. Company continues its unbroken run of record months to end the year with 27 on the trot!
- Oxford celebrates 40 years of involvement in racing by announcing a record level of support for the sport in 2017.
- Oxford sets its sights on another important milestone, £30m turnover in 2017.
- More plans for growth in other areas, too, as product development receives yet more investment and Oxford’s international ambitions widen.